Press Release

PRIMERA FOODS WINS PRESTIGIOUS AWARD FOR THEIR NEW LINE OF LIQUID EGG PRODUCTS FOR FOODSERVICE

Company urges operators to “Judge for themselves. The professionals did!”

Cameron, WI – October 30, 2009 Even the professional chefs at American Masters of Taste agree… Primera Foods line of liquid egg products tastes just like fresh shell eggs. The line of liquid egg products, marketed through the company’s recently formed foodservice division, was awarded the gold medal for taste and judged “#1 liquid eggs in America” by one of the leading endorsement organizations for superior food and beverage products.

In fact, the judges at American Masters of Taste could not tell the difference between omelets and scrambled eggs made with Primera Foods liquid eggs and those made with fresh shell eggs.

“Primera Foods liquid egg products tasted like real fresh eggs. We judged fresh eggs and could not differentiate between them. This was our most important criteria,” said Jesse Sartain, Master of Taste and Chef du Jury. “We were very impressed by the Creations brand of liquid eggs products,” he continued.

American Masters of Taste uses four fundamental judging criteria: Taste, Appearance, Freshness and Overall Impression (Gestalt). Results are tabulated using prewritten judging forms so that all the judging criteria are pre-established, well-defined, standardized and will yield a valid result.

As Master Taster of the American Tasting Institute, Jesse Sartain personally tasted 200,000 food & beverage products, earning him the designation, America’s Palate. Chef Sartain now leads a national panel of Masters of Taste in San Francisco and across North America that serves to endorse superior food & beverage products for both the foodservice industry as well as a captive audience of 10,000 Corporate and High-Volume Chefs.

A leader in the ingredients market for more than 20 years, Primera Foods decided it was the right time to leverage their expertise in eggs to bring the foodservice operator a line of products with superior quality that you can taste.

Commenting on the award, Rob Harrington, Executive Vice President at Primera Foods, said “Quality, customer-centered innovation and customer service have always been the hallmarks of our company’s success. This award proves why so many of our customers and employees have been with us for so long.”

For more information on Primera Foods call 800-365-2409.

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www.PrimeraFoods.com


For Media Relations: Catherine Mehaffey 952.404.1178





 
 
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